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In today’s fast-paced fashion world, trends come and go at lightning speed. Social media platforms like TikTok, YouTube, and Instagram constantly introduce new aesthetics, micro-trends, and must-have pieces, making it easy to feel overwhelmed by an endless cycle of change. While the excitement of new trends can be exhilarating, it also creates a significant amount of pressure. This is hardly surprising, given the vast array of styles, unspoken fashion rules, and countless outfit possibilities we get bombarded with on a daily basis.
When we take a moment to reflect on all the passing trends we have tried to keep up with, a deeper question emerges: What is my clothing style and how to find it? Many of us are convinced that having a strong sense of fashion is synonymous with owning the trendiest pieces. But is it really that simple? Just because we purchase the latest must-have items and style them into an Instagram or TikTok-friendly outfit, does that truly mean we have found our own personal style?
The reality is that finding your personal clothing style is not about chasing fashion trends. Although an outfit or item looks great in a store or an influencer’s post, it does not mean it will make you feel confident, comfortable, and authentically you. Understanding your clothing style is about more than just aesthetics — it is about discovering what makes you unique and reflects your personality.
But do not worry if you are having trouble defining your personal style. We all face that challenge nowadays. The good news? Style is a skill you can learn and develop like any other. So, it is not something you have to be born with. With a little practice and a straightforward step-by-step approach, you can develop your own personal style and wardrobe that reflects you.
This ultimate and realistic 2025 guide will help you understand what your clothing style is and how to find it.
What is Personal Style?
Fashion is about dressing according to what is fashionable. Style is more about being yourself.
— Oscar de la Renta
This quote captures the essence of what personal style truly is. Personal style is neither about chasing the latest trends or must-have items that we see on TikTok or Netflix, nor dictated by the fashion industry, magazines, or influencers — they rather serve as a source of inspiration.
Instead, personal style can be defined as a visual expression of your life story, experiences, interests, lifestyle, aspirations, unique perspectives, and place in society through your outfits. In other words, your fashion style expresses your personality and reflects who you are, telling the world your story without saying a word. Correspondingly, personal style is about your uniqueness. It is about you.
Your fashion aesthetic can also be grasped as a form of communication — a cultural language in which your outfit tells the world something about you. The way you dress makes a statement, shapes first impressions, and can influence how you are perceived and treated. Consider the iconic example of Pretty Woman. People tend to treat you differently when you wear everyday clothes compared to a chic and perfectly styled designer outfit. Why? Because your personal style tells the world who you are and where you come from. However, it only works and feels authentic to others if it aligns with your true personality and if you do not pretend to be someone else.
Furthermore, personal style is not static. As your life, personality, and tastes evolve, so will your personal fashion style as well. This fluidity is natural and part of the journey. Embracing this ongoing transformation allows you to explore new ways to express yourself and grow in your style.
Indo Western Fashion – A Fusion of India and the West
Indo Western fashion is as unique as your personality, making it the perfect destination for discovering a style that is truly your own. In fact, no other country offers such a rich diversity of styles, colors, patterns, fits, and fabrics as India.
But what is Indo Western fashion? Indo Western fashion blends modern Western fashion with India’s rich culture and heritage. More precisely, Western silhouettes are combined with India’s unique colors and patterns, rich materials (e.g., Eri silk, linen, heirloom cotton), and centuries-old manufacturing techniques (e.g., hand-block printing, weaving, 3D hand embroidery). Learn more on our website.
There are five reasons to buy Indo Western fashion. First, every item is a unique masterpiece, incorporating centuries of Indian craftsmanship history and intricate manufacturing techniques rarely found in Western fashion. Second, the variety of styles offers something for everyone, ranging from minimalist elegance to bold patterns and vibrant colors. Third, many brands follow a made-to-order model, and thus significantly reduce waste and minimize the environmental impact. Moreover, many Indo Western fashion companies also strongly focus on social responsibility and give back by creating financial, educational, and livelihood opportunities for their local Indian communities and employees. Lastly, no matter where you are in the world, you can shop these stunning pieces online, as many Indo Western brands offer English-language websites, secure payment options like PayPal, and international shipping from India.
Hence, it is hardly surprising that more and more people around the world share their love for Indo Western fashion online, thus adding to the millions of Indo Western posts on TikTok, Instagram, YouTube, and Co.
To help you discover your personal clothing aesthetic and find the perfect Indo Western fashion pieces that reflect your uniqueness, let us explore a simple, straightforward, and realistic step-by-step approach.
10 Simple and Realistic Steps to Find Your Personal Style
The following step-by-step guide requires some effort on your part. However, if you prefer assistance, a great starting point for finding your fashion style is to work with stylists directly through social media, use online styling services like Wishi and Fiverr, or consider subscription services such as Stitch Fix, Outfittery, and Dia & Co.
1. Understand Your Personality and Be Confident in Who You Are
The foundation for discovering your personal clothing style is knowing yourself and being confident in your skin. It is not about weight, body shape, or age; it is about understanding who you are and embracing that with confidence. This is an important prerequisite that you need to take seriously. When you feel secure in your identity, your fashion aesthetic will naturally reflect your true self.
2. Your Most-Worn Pieces Reveal What You Love and Dislike
After comprehending who you are, it is time to take a closer look at your own wardrobe, focusing particularly on your most-worn pieces. Pay attention to what these items have in common — whether it is the product category (e.g., blouses, jeans, jackets), colors, fabrics, silhouettes, patterns, or fits.
The key here is precision. Instead of saying, “I love this piece because it is comfortable,” dig deeper. Ask yourself what specifically about the fabric or fit makes it feel comfortable or appealing. Is it the softness of the material, the shape that flatters your body, or the color that complements your skin tone? These details will give you valuable insights into what truly resonates with your personal style. This information is crucial for refining your style and guiding your future shopping decisions.
3. Objectively Analyze Your Lifestyle and Do Not Pretend to Be Someone Else
After analyzing your most-worn pieces, the next step is to assess your lifestyle. It is crucial to style yourself in a way that reflects your everyday life, rather than trying to mimic someone else’s look. Hence, take a close look at the key aspects of your daily routine: work, family obligations, travel, whether you are in the city or countryside, hobbies, your weather climate, passions, and social activities (like going out or community events). Evaluate how much each factor influences your wardrobe needs. Furthermore, be mindful of your budget.
While it is great to have a few unique or statement pieces that may not be for everyday wear, it is important to ensure that your wardrobe is centered around your lifestyle to ensure it remains functional and versatile.
4. Understand Your Body Shape and Learn to Dress for It
At this point, you should have a solid understanding of your personality, your most-worn pieces, and your lifestyle. The next step is to learn about your body shape and how to dress for it. This is a crucial aspect of discovering your personal style.
Yet, it is important to remember that there is no ‘ideal’ body type and that body aspects do not need to be fixed or altered to look perfect. We at STYLØR are convinced that every body is unique and perfect in its own way. Hence, see body shape guides as a starting point to better understand your body, but do not follow them blindly. In the end, whether you are an hourglass, triangle, or rectangle, fashion is about having fun and wearing what you want to wear.
Discover our article about body shape guides and whether they are relevant in 2025.
5. Discover Your Color Palette and Master the Art of Matching
Understanding color theory is an essential part of discovering your personal style, as your skin’s undertone plays a significant role in determining which colors will look best on you.
Skin undertones typically fall into three categories: warm, cool, or neutral. If you have a warm undertone, you will likely look best in colors like earthy tones, rich oranges, yellows, and warm reds. Cool undertones, on the other hand, are complemented by colors such as blues, purples, and cool-toned pinks. Neutral undertones give you the flexibility to wear a wide range of colors, from both warm and cool palettes. By identifying your undertone, you can choose colors that enhance your natural complexion, making you appear more radiant and confident in your clothing.
However, do not limit yourself to these suggested colors and rather see them as a guide. Colors are pure emotions and create a mood. Thus always add your favorite color to your outfits in the form of accessories or specific pieces.
6. Observe the World Around You for Realistic Style Inspirations
Now that you have a clearer understanding of your personality, most-worn pieces, lifestyle, body shape, and skin tone, the next step is to observe the world around you for style inspiration. Pay attention to what others wear, the accessories they choose, and how they mix and match colors. This phase is about identifying textures, silhouettes, fits, colors, patterns, outfits, and pieces that not only resonate with you but also reflect your true personality. As you observe, always ask yourself: What do I like, and why do I like it?
However, the key is to be realistic. We all admire certain people and styles, but it is important to remember that you cannot (and should not) try to become someone else. Focus on what truly fits your lifestyle and personality. Embrace only the styles, outfits, and pieces that you will actually wear, not just those that look good on others.
There are countless sources of inspiration such as your daily life. Take a closer look at people around you in everyday settings like your favorite coffee shop, on your way to work, or in the grocery store. Even friends and acquaintances can offer great insights into discovering your own style.
Style inspiration also thrives in the digital world. Hereby, the internet is especially valuable because it allows you to save screenshots of looks or pieces that resonate with you in a dedicated folder on your phone, helping to guide your personal style journey. So, follow your favorite influencers on TikTok, YouTube, and Instagram, or discover new ones to see how they curate their outfits. Pay attention to celebrities and style icons you admire. Study the outfits in your favorite Netflix shows. And let us not forget Pinterest. Scroll through countless fashion aesthetics for even more inspiration.
Discover 50+ types of fashion aesthetics and outfit ideas in our articles: part 1 & part 2.
7. Identify Three Words That Describe Your Personal Style
After observing your surroundings and saving outfit images to your phone that align with your personality, most-worn pieces, lifestyle, body shape, and skin tone, the next step is to identify three words that best describe your style. This approach was developed by New York-based fashion stylist Allison Bornstein.
Review all the images you have saved and write down the first three adjectives that come to mind to describe your overarching style. For example, you might choose “minimalistic, earthy, and relaxed” or “colorful, chic, and unique.” These three simple yet powerful words will serve as your guideline for developing your personal style, making styling decisions, and selecting the next item to add to your wardrobe.
8. Embrace Your Personal Style and Build a Wardrobe That Aligns
After determining your personality, most-worn pieces, lifestyle, body shape, and skin tone, as well as identifying your three style words, you now have a deep understanding of your personal style. It is time to actively pursue it and build a wardrobe that reflects it.
Start by focusing on your most-worn pieces and creating a collection of signature items that you can wear every day. This may include specific fits, colors, co-ord sets, or accessories. These signature pieces will form the foundation of your wardrobe. Over time, you can add new items to expand your clothing aesthetic.
Moreover, gradually declutter your wardrobe by removing items that no longer align with your style or have remained unworn for years. However, remember not to discard everything at once. Consider this a long-term process in which you replace outdated pieces with new ones that better reflect your evolving style. Lastly, when purchasing new fashion items, always keep your three style words and personality in mind to ensure your wardrobe stays true to your personal style.
While your primary focus should be on clothes that align with your personal style, it is also essential to incorporate statement or “it” pieces into your wardrobe. The 80/20 rule offers a helpful framework: 80% of your wardrobe should consist of signature items that reflect your overall style, while the remaining 20% can be reserved for fun, bold, and unique pieces that add freshness for experimenting.
9. Keep Evolving Your Wardrobe: Stay Up-To-Date and Experiment with New Styles
As mentioned earlier in this article, your personal style and wardrobe are a reflection of your current life, tastes, personality, and place in society. This means that as your life evolves, so will your wardrobe and personal fashion style. To keep up with this natural progression, continue evolving your wardrobe by revisiting the steps outlined in this guide.
Additionally, experiment with accessories such as jewelry, handbags, scarves, belts, and shoes to elevate your personal style. Yet, it is best to experiment with these gradually to avoid feeling overwhelmed.
Another great strategy is to stay updated on trends and fashion news through social media or in real life. However, instead of following trends blindly like in the past, take time to reflect on whether they align with your clothing aesthetic and fit seamlessly into your wardrobe. Remember, personal style means not following trends. It means knowing who you are and showing it to the world through your outfits.
10. Have Fun Along the Way and Do Not Be Afraid to Explore Your Style
Finding your personal style is a journey and not a destination. Hence, it is important to embrace it as a process of discovery. Do not be afraid to make mistakes along the way — fashion is all about experimenting, having fun, and learning what works for you. Step outside your comfort zone, try new things, and allow yourself the freedom to evolve. Remember, personal style is a reflection of who you are, and it is meant to be a creative and fun process. Correspondingly, embrace the journey, and do not be afraid to take risks!
