Promotional Content:The content creator featured in this interview has not received any paid endorsements, sponsorships, or advertising compensation for mentioning any brands.
Disclaimer: STYLØR is not legally liable regarding displayed information’s accuracy, completeness, or reliability. Further, the content of this article reflects personal opinions and ideas. Readers are encouraged to form their own opinions and make independent decisions. This is a journalistic article, and we acknowledge all image copyrights.
In our Indo Western fashion community, we celebrate bold and inspiring individuals. That is why, in our Let’s Talk Indo Western interviews, we speak with them about Indo Western fashion, personal growth, and their fashion journeys. Our goal is to meet and connect with exciting new people, find inspiration, and grow together as a community.
We spoke with community member Judith Bradl — a content creator and fashion writer. As an ambassador of dopamine dressing, she inspires more than 35,000 people on Instagram (@judithbradl) with content that blends art, creativity, and bold, colorful, extravagant looks. In our interview, Judith reveals why it’s time to put Indian designers and their stunning craftsmanship in the spotlight, how creating small theatrical plays and visiting art exhibitions as a child shaped who she is today, as well as how she discovered her colorfully maximalist and playfully glamorous fashion style.
STYLØR: Since our community is all about Indo Western fashion, we are so curious to know, have you ever heard of Indo Western fashion prior to this interview?
Judith Bradl: I wasn’t familiar with it before our interview, but I’m very interested in the glamorous elegance of Indian fashion and the beauty of Indian heritage. Throughout history, many artists and fashion designers have drawn inspiration from their trips to India, and I feel like it’s about time we talk more about Indian designers and their stunning craftsmanship.
STYLØR: After exploring Indo Western fashion on our website and visiting the brands’ online shops, what are your thoughts on it?
Judith Bradl: After exploring the collections on your website, I really appreciated how beautifully Indo Western fashion merges traditional Indian craftsmanship with Western influences. It feels like a forward-looking approach that proves that the fashion industry is heading towards more cultural exchange.
STYLØR: Were there any brands that really stood out to you and that you have not been able to stop thinking about since?
Judith Bradl: I keep thinking about a brand called Papa Don’t Preach. Their aesthetic feels like a perfect match with my personal style, and I love their unconventional and playful approach to fashion. I’m also very drawn to their digital storytelling, especially how they connect their creations with elements of Indian cultural heritage. It makes the brand feel both bold and meaningful, which really resonates with me.
STYLØR: We would love to learn more about you as a person. Imagine someone meets you for the first time. How would you introduce yourself?
Judith Bradl: If someone meets me for the first time, I’d introduce myself as someone who lives and works at the intersection of fashion and art. I originally graduated with a degree in Art History and that foundation has shaped the way I see the world. For me, fashion is both communication and creation. It allows us to express who we are without saying a word, almost like an artist’s canvas. I love exploring how style can tell a story, convey emotions, and send a visual message at the same time. In my work, I try to bring together that artistic sensitivity with a contemporary approach to fashion.
STYLØR: Can you tell us more about your childhood and how you grew up?
Judith Bradl: Yes, sure. I grew up in a fairytale-like environment in the heart of the Dolomites (Italy), surrounded by nature and a lot of space to be imaginative. One of my favorite memories is spending many hours in the attic of my family’s home, discovering old fabrics, dresses, and little objects that no one used anymore. I used them to create small theatrical plays in my neighborhood; I wrote the script, directed the scenes, styled the costumes, did the makeup, and even took backstage photos. It was my first taste of creative direction, and I loved it so much that I’d go to bed already imagining the next idea I wanted to bring to life. That early freedom to create truly shaped who I am today.
STYLØR: What people influenced you most growing up?
Judith Bradl: One of the strongest influences in my early years came from my aunt and grandmother, who are both artists. They took me on countless cultural trips, to visit art exhibitions, and even though I didn’t always appreciate them as a child, those experiences quietly shaped me. They opened my eyes to creativity, and different ways of seeing the world. Looking back, those trips taught me openness, curiosity, and the importance of observing details, which are all values that guide my work today.
STYLØR: What were the next major milestones in your life?
Judith Bradl: After growing up, one of the most life-shaping decisions I made was to study Art History. During my studies, I had the opportunity to work at a renowned art museum alongside a curator, preparing exhibitions and doing research. One of these exhibition projects was particularly special, as we collaborated on an exhibition with the visionary filmmaker Wes Anderson. Meeting and working with him was truly inspiring, and it continues to influence my creative approach to this day.
Another major milestone happened about five years ago when I decided to become self-employed. It was worth the risk since I wanted to share my own vision and build a career on my terms. Turning that passion into a full-time profession was transformative and has shaped the person I am today.
STYLØR: When you look back, what do you consider to be your greatest success in life so far?
Judith Bradl: I’d say my greatest success so far has been staying true to myself and fully pursuing my own vision. Choosing to become self-employed and building a career on my own terms, without relying on external advantages, was a big risk but it allowed me to create work that reflects who I am and what I care about. For me, success isn’t just about recognition; it’s more about having the freedom and courage to follow one’s passion and inspire others to do the same.
STYLØR: As you said, you started experimenting with fashion at a young age. What is your earliest memory of fashion?
Judith Bradl: My earliest memory of fashion goes back to my childhood when I loved playing dress-up and creating small theatrical plays. Fashion was central to these plays. I’d style my friends and neighbors, invent costumes, and bring my creative ideas to life. From a very young age, I saw fashion as a playground and a space to experiment. That perspective has stayed with me, and even today, I approach fashion as a way to explore creativity and celebrate individuality.
STYLØR: When you were growing up, who or what influenced your personal fashion style?
Judith Bradl: I’d say my personal style is the result of a long journey. It comes from the realization that each of us is unique, so rather than being inspired by one specific source, I drew inspiration from a variety of experiences over time. At the core of my style is a return to my roots: as a child, I always loved colors and playful creativity. I think the key to being truly creative is letting your inner child be free, because creativity is a form of freedom and self-expression, and my style reflects that philosophy.
STYLØR: What does fashion mean to you?
Judith Bradl: Fashion is my native language, and I’m convinced it has the same emotional power as a work of art. To me, it’s a ‘playground’ to explore one’s personality and connect with the world in a meaningful way.
STYLØR: How would you describe your personal fashion style, and has it changed throughout the years?
Judith Bradl: Nowadays, I’d describe my personal style as a mix of colorful maximalism and playful glamour; it’s very colorful, bold, and full of extravagant energy. I also often think of myself as an ambassador of dopamine dressing because I love wearing colors that spark joy and approach fashion from an artistic perspective without caring about any rules or guidelines. Obviously, my style has changed a lot over time. About ten years ago, my wardrobe was mostly minimal and mainstream, but I gradually transformed it into a more personal, made-to-measure closet that truly reflects who I am.
STYLØR: Over the years, you have built an inspiring community. As of today, you have more than 35,000 followers on Instagram. So we are curious to learn, what inspired you to start posting content on social media?
Judith Bradl: Well, I started posting content on Instagram twelve years ago, during my high school years, and I was actually the only one in my school with an account. I originally created my profile to connect with people who shared my passions for art, fashion, and travel, and to step out of my comfort zone. I wanted to build a community beyond my immediate surroundings and dreamed of finding people with similar interests and a shared love for creativity. Very quickly, Instagram became my safe space, turning into a digital place where I could freely express my ideas and visual creativity without worrying about being judged. It taught me how powerful visual storytelling can be and how meaningful it is to connect with a like-minded community.
STYLØR: Are there any fashion content creators who inspire you?
Judith Bradl: Yes! One of my greatest inspirations is the incredibly stylish couple and creative duo Isabelle and Nelson, known as @young_emperors. I admire their originality, as well as their balance of bold styling and playful storytelling. Their work reminds me that fashion is about attitude, personality, and the joy of self-expression.
STYLØR: What are your next goals on social media?
Judith Bradl: Looking ahead, my goal on social media is to continue inspiring people to step out of their comfort zones and to experiment with fashion, by expressing who they are through clothes and colors. In short, I want to encourage as many people as possible to embrace their individuality.
