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In our Indo Western fashion community, we celebrate bold and inspiring individuals. That is why, in our Let’s Talk Indo Western interviews, we speak with them about Indo Western fashion, personal growth, and their fashion journeys. Our goal is to meet and connect with exciting new people, find inspiration, and grow together as a community.
We sat down with Immpana Srri — an investor, change-maker, and lifestyle content creator who inspires almost 13,000 people on Instagram (@immpana_srri) with her lens on culture, empowerment, and modern femininity. In this conversation, Immpana shares how she turned her greatest struggle into her superpower, how fashion became a constant throughout her life, and why she believes Indo Western fashion is more than aesthetics — it’s identity.
STYLØR: Since our community is all about Indo Western fashion, had you come across the term before this interview? Do you love Indo Western fashion as much as we do?
Immpana Srri: Yes, I had. What fascinates me about Indo Western fashion is that it isn’t just about blending aesthetics. There’s a certain sophistication in how Indian craftsmanship and cultural richness meet Western silhouettes and global sensibilities. This combination of heritage and modernity produces something that’s both timeless and forward-looking. When you combine modern Western fashion with India’s culture, the pieces become multifaceted, cosmopolitan, and unapologetically rooted. Here, modernity doesn’t become something that you simply wear, but a story you carry.
STYLØR: Do you wear Indo Western fashion?
Immpana Srri: Absolutely. And I have four personal rules.
First: monochrome. A single-color outfit, with an emphasis on structure and silhouette.
Second: fabric. For me, I need to incorporate one of these fabrics — silk, lace, or fur — a bridge between Indian luxury and Western elegance.
Third: a pop of color. I always bring in a vibrant jewel-tone piece; it reflects my heritage and my love for vibrancy.
And lastly: one standout, high-quality luxury piece. It could be a scarf or a bag, but it must signal craftsmanship and excellence. This is a reference to the high-quality craftsmanship of India.
So for me, Indo Western fashion isn’t just clothing. It’s a nuanced expression of identity — global in sensibility, yet deeply rooted in who I am.
STYLØR: When you explored our community online, were there any brands that stood out to you?
Immpana Srri: Yes. You really can’t go wrong with Manish Malhotra. I also enjoyed learning about Jajaabor. A very unique brand.
STYLØR: Imagine someone meets you for the first time. How would you introduce yourself?
Immpana Srri: I’d say I’m someone who moves effortlessly between worlds — though it took me a long time to get here. Maybe it’s a Gemini trait. Growing up, I struggled with femininity in a male-dominated society. I leaned into a more masculine energy because I thought that was the only way forward. Another example, I loved finance, yet I also wanted to play in entertainment.
This dichotomy has followed me throughout my life. In fact, I struggled for such a long time, but only in recent years have I not just made peace with the dichotomy but also learned how to walk between the two and use it as my superpower.
Today, I can walk into a boardroom as a fierce negotiator and step out as a feminine woman who embraces her roots. Over the years, I’ve learned to leverage my aggressive masculine side for business environments, but I also know when kindness and gentleness are required when working with people, because it’s ultimately the people who make the business. What was once a conflict is now my superpower.
STYLØR: Who or what shaped you in your early years?
Immpana Srri: Three traits shaped me: discipline, grit, and patience. In contrast, I believe luck can be manufactured and genius can be cultivated by anyone. Yet, it’s these three traits that drive success and have made me the person I am.
Discipline to show up and do the hard thing. Discipline came from my father. He was an Inspector General, and his discipline was extraordinary. Despite his family’s history of famines, which left them genetically predisposed to diabetes, he lived with such rigor that he delayed aging well into his 60s. That showed me what discipline can achieve.
Later, when I trained as a yoga teacher, classes began at 5:30 a.m. If I was late, even by a minute, my training was extended by a month. That kind of structure sharpened me, not just professionally, but personally.
Grit to show up and do the hard thing again and again.
And patience to show up and do the hard thing again and again, even after you fail, knowing that results take time. Those three qualities built my foundation more than luck or talent ever could.
STYLØR: Tell us more about your entrepreneurial journey and how it shaped you as an investor today.
Immpana Srri: Back in India, while still in engineering school, I founded my own fashion brand. We bootstrapped everything, partly because fashion investment wasn’t really a thing at the time. Everyone wanted to be doctors or engineers — entrepreneurship was still a novelty.
Later, moving to the U.S. opened my eyes. I saw that the best investors in fashion view it not only as business, but as cultural currency. Fashion is art, but also an economic driver. That perspective shaped how I invest today — not just backing brands, but cultivating moments that shape how we live and express ourselves.
STYLØR: You grew up across Asia and later moved to New York. Why New York?
Immpana Srri: New York is the world in one place. Leaders, creatives, dreamers — everyone passes through here. When I lived in Asia, I had to travel everywhere to meet people. In New York, they all come to me.
What I also love is that your past, your gender, your ethnicity — none of that holds you back here. Differences are celebrated. And everyone is hustling. As the saying goes: “if you can make it here, you can make it anywhere.”
I joke that New York is like my toxic wife — I want to leave her but can’t, she’s so worth it. Los Angeles is the mistress. I’ll visit but never commit to. And India? She’s the one that got away.
STYLØR: Looking back, what do you consider your greatest success so far?
Immpana Srri: Discovering myself — and then having the courage to express it. The discovery came from growing up across Asia, where identity is shaped not just by individuality but by community. Expression came in the U.S., where individuality is celebrated and freedom is real. That combination — discovery and expression — is my greatest success.
STYLØR: What is your earliest memory of fashion?
Immpana Srri: My mum’s endless shopping trips. Always pink, always graceful. Watching her with silks, cottons, and sarees in a thousand shades of pink felt like a ritual. That’s when I knew: I’d need to work in finance just to afford that many shades of pink.
STYLØR: What does fashion mean to you?
Immpana Srri: Fashion is a language — one that speaks before you do. It carries history, memory, and identity. It also transforms. For years, I hid my femininity. Fashion helped me reclaim it. Now, I can embody softness and elegance in life, and bring fierceness to the boardroom. Fashion isn’t superficial — it’s a signal of who you are.
STYLØR: You have almost 13,000 followers on Instagram. What inspired you to start posting?
Immpana Srri: Instagram is like my modern scrapbook. Around 2021, I went through a spiritual awakening that forced me to reconnect with myself and my roots. I realized India wasn’t being represented authentically. People had misconceptions, and women weren’t being seen the way they should be.
So I started showing the world who we are — our truth, our richness, our culture. That’s why you’ll see me at the UN, at fashion shows, writing articles. It’s all part of that mission.
If I’m being egotistical? I’d just say: I’m dope as hell, and the world needs to know me.
STYLØR: Are there fashion creators who inspire you?
Immpana Srri: Yes. My dear friend Pritika Swarup (@pritikaswarup) — a model, entrepreneur, and founder of Prakti Beauty. She blends modern skincare with Ayurvedic wisdom. She’s feminine, bold, and brilliant.
Another is Rahi Chadda (@rahi_chadda), the first male ambassador for Dior Beauty in the UK. He creates content around beauty and mental health, and he embodies the idea that beauty belongs to everyone.
STYLØR: What is next for you?
Immpana Srri: I see myself entering the spring of my life — a season of renewal and growth. Professionally, I’m focused on investing in brands that shape culture. Personally, I remain committed to expressing both my femininity and my Indian roots.
