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With over 3.2 million posts on Instagram¹, more than 100,000 Google searches every month², and 30,000+ TikTok posts, Indo Western fashion has grown from a niche style into a global phenomenon. But what exactly is Indo Western fashion?
Indo Western fashion blends modern Western fashion with India’s rich culture and heritage. More precisely, Western silhouettes are combined with India’s unique colors and patterns, rich materials (e.g., Eri silk, linen, heirloom cotton), and centuries-old manufacturing techniques (e.g., hand-block printing, weaving, 3D hand embroidery).
With its endless style variety, lower environmental impact⁴, commitment to social responsibility, centuries-old craftsmanship heritage, and worldwide shopping availability, it is easy to see why more and more people across the world are falling in love with Indo Western fashion.
Dive into the dazzling world of Indo Western fashion and discover top Indo Western fashion brands below.
Manish Malhotra
Brand Introduction: After beginning his career as a model, Manish Malhotra soon followed his passion for Bollywood and fashion, becoming a costume designer — a path that would redefine fashion over the next 30+ years. As a couturier, costume stylist, entrepreneur, and revivalist, he has shaped the industry with his visionary style. Today, his eponymous label, Manish Malhotra, launched in 2004, is one of the largest fashion houses in India and Asia, employing over 700 artists, craftsmen, and professionals.
Manish Malhotra’s design language seamlessly blends traditional Indian craftsmanship with contemporary silhouettes, creating pieces that are unapologetically glamorous and reflective of modern India. With a deep passion for preserving the country’s rich artisanal legacy, he has also dedicated entire collections to age-old techniques such as Zardosi, Kashmiri embroidery, Zari, Banarasi threadwork, and Chikankari embroidery.
Unsurprisingly, his artistic vision has made him the go-to designer for some of the most celebrated personalities in India and around the world, including Reese Witherspoon, Kate Moss, Naomi Campbell, Nicky Hilton, as well as Kim and Khloe Kardashian. He also dressed over 200 guests at the grand wedding of Anant Ambani and Radhika Merchant — including the bride and groom themselves.
His creations range from bridal couture, menswear, bespoke collections, and high jewelry, to a haute couture makeup line and a vibrant bridge line, called Diffuse, which is designed for a younger audience with bold colors and dynamic textures.
As Asia’s leading couturier and one of the most influential designers, Manish Malhotra has flagship stores in Delhi, Mumbai, Hyderabad, and Dubai. His influence also led to successful brand collaborations with leading companies such as Marriott Bonvoy, Oppo, Starbucks, Magnum, American Express, Pernod Ricard, and Microsoft over the years.
Prices: $$-$$$
International Shipping: Yes
Customer Service: info@manishmalhotra.in; support@manishmalhotra.in
Verb by Pallavi Singhee
Brand Introduction: Verb was founded in 2008 by Pallavi Singhee in Calcutta, India. This story is one of a young, curious soul. Born in a conservative family and raised in a sheltered environment, Pallavi finds a way of living her life to the fullest by fantasizing, envisioning, and exploring her limits through the designs she creates.
The brand is an extension of her idiosyncratic style. Artsy, spirited, and simultaneously easy. Verb is a versatile brand, made to dress a woman who is free. Free to decide how she wants to dress, who she wants to be, and how she wants to live. The line captures the conflict between tradition and modernity by using prints and techniques inspired by history, wrapped in silhouettes and fabrics of urban international trends.
Prices: $$
International Shipping: Yes
Customer Service: info@shopverb.com; +919831393425 (WhatsApp)
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Papa Don’t Preach
Brand Introduction: Born in 2010 in the pulsating city of Mumbai, Papa Don’t Preach – true to its name – brought to the world an unapologetic rebellion with a sense of humor and riotous play. Led by the founder Shubhika Sharma, the brand rose to prominence chasing a vision to infuse innovation and consciousness into everything it creates. This materialized into an ever-expanding repertoire of luxury, RTW, and bridal couture alongside an award-winning line of accessories.
The crucible of their designs seeks out intentionally unconventional styles and trans-seasonal collections that do not subscribe to an almanac of fleeting trends. They extend their creative nonconformity to mirror the standards of 100% inclusivity in gender, race, sexual orientation, and size. Hence, each design that is hot off the Papa Don’t Preach Press was + is + will be 100% intentional, inventive, ethical, and inspired by everything that is not real.
Prices: $$-$$$
International Shipping: Yes
Customer Service: customercare@papadontpreach.com; +918433532810 (WhatsApp)
Isharya
Brand Introduction: Isharya is one of India’s first premium fashion jewellery brands — founded in 2004 by sisters-in-law Gauri and Radhika Tandon, after spotting a gap in the market for high-quality, Indian-inspired jewellery that did not compromise on style or substance.
Built on the belief that life is too short for boring jewellery, Isharya blends age-old Indian craftsmanship with modern silhouettes, innovative materials, and a global design sensibility. The result? 18-karat gold-plated, skin-safe pieces that feel as luxurious as they look.
Whether you are stacking for everyday or dressing for a moment, Isharya is designed to make you feel confident, seen, and unforgettable. It is jewellery that makes a statement — and turns wearing it into a joyful ritual.
Prices: $$
International Shipping: Yes
Customer Service: sales@isharya.com; +919167007400 (WhatsApp)
House of Mae
Brand Introduction: Founded in 2021 by Megha Sharma, House of Mae is where art meets apparel in a symphony of unique prints that redefine fashion. Crafted with precision and care, the garments cater to those who seek high-quality pieces reflecting their individuality. The custom-created prints are individual pieces of art, allowing you to embrace your uniqueness, stand out from the crowd, and make your wardrobe a canvas of self-expression.
Additionally, House of Mae prioritizes cautious production. In other words, they do not believe in the mass production of the collection. To ensure minimal wastage, they are dedicated to being a made-to-order brand, aligning with their ideology of being mindful and sustainable with their production. This further ensures a tailored experience for all their customers.
Prices: $$
International Shipping: Yes
Customer Service: info@houseofmae.shop; +919352942487 (WhatsApp)
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Madder Much
Brand Introduction: Madder Much, a homegrown Indian brand, is a design house that nourishes entrepreneurship in the field of sustainable and responsible fashion. They aim to nurture designers, enable artisan engagement, empower local economies, endorse ethical sourcing, and promote earth-safe packaging. The brand is strengthened by local skills and an equal mix of men and women living and working together.
Madder Much‘s vibe is a sunshine state of mind. They create clothes that inspire the spirit of travel. Accordingly, the team imagines themselves writing postcards from far-away beaches in clothes, relaxing and inspiring. Clothes that find the ideal dance partners in the ocean breeze. Looking good doing everything, just like the women they make them for.
Prices: $$-$$$
International Shipping: Yes
Customer Service: contact@maddermuch.com; +918879331234 (WhatsApp)
The Loom Art
Brand Introduction: The Loom Art was founded by Aarushi Kilawat, a Fashion Design graduate from Pearl Academy with a specialization in Print Textiles & Fashion Styling from Nottingham Trent University, UK.
The brand’s name is derived from Aarushi‘s love of handloom and her core admiration for art. She is convinced that the recreation of ancient hand embroideries like Kantha, Phulkari, Cross Stitch, and others reminds you of the simpler times when clothes were woven and knitted by the hands of your grandmothers. Correspondingly, her artistic label focuses on reviving old, authentic craft techniques and generating a platform of employment for locals. Her vision: bringing handloom back in vogue.
Prices: $$
International Shipping: Yes
Customer Service: support@theloomart.com
Khara Kapas
Brand Introduction: Khara Kapas, meaning pure cotton in Hindi, started with a belief that well-designed clothes made from pure fabrics can bring happiness into people’s everyday life. Their design philosophy revolves around the idea of minimalism, clean cuts, and relaxed silhouettes, in pure fabrics, earthy tones, and simple Indian motifs for prints.
Yet, Khara Kapas goes further by creating handcrafted and ethically manufactured products with homegrown materials in superlative quality, which will last you decades and still look timeless. In the end, they are determined to create a conscious consumeristic community that knows the true cost of their purchases.
Prices: $$
International Shipping: Yes
Customer Service: hello@kharakapas.com; +919873720096 (WhatsApp)
Pooja Bagaria
Brand Introduction: Spearheaded by designer and entrepreneur Pooja Bagaria, her eponymous label offers contemporary fashion solutions for the unrestrained urbanite. Established in 2012, PBJ By Pooja Bagaria is an international fashion house known for its custom couture, prêt a porter, and bridal trousseau. The label seamlessly weaves in timeless techniques of Indian finery with edgy and trendy craftsmanship. This can be seen in their one-of-a-kind silhouettes that enhance and complement every unique body curve of modern women.
Prices: $$
International Shipping: Yes
Customer Service: pbjcouture@gmail.com; +919591623280 (WhatsApp)
THR3LETTER
Brand Introduction: Founded by Bunila Choudhary, THR3LETTER is about the magic of clothing — how the right outfit can empower, uplift, and bring the brightest smile to the face. Inspired by her mother’s passion for designing her own clothes, Bunila’s THR3LETTER embraces self-expression through style, helping you share your story with the world.
Sustainability and social responsibility are at the heart of the brand’s operations. THR3LETTER sources the finest fabrics, pays great attention to the quality of their stitches, and makes them in small batches to avoid wastage as well as make them last for years. Moreover, founded and carried forward by women with a 50% female workforce, their artisans are also paid fair compensation for their hard work and talent. In the end, THR3LETTER is a modern ode to the rich history of artisans in India.
Prices: $$
International Shipping: Yes
Customer Service: info@thr3letter.com; +919888893608 (WhatsApp)
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Jajaabor
Brand Introduction: Jajaabor, in Assamese, means “nomad”. As the name suggests, the team incorporates inspiration from their travels into their unique and one-of-a-kind collections. Jajaabor‘s story began during journeys to different parts of the world. It was not only the diversity of cultures or the travel stories that conceived Jajaabor, but also the idea to create clothes more suitable for travel.
Today, the world has become a global village, and the brand blends elements from its heritage with timeless and relaxed silhouettes, natural fabrics, colors, and stories from the world around us. At Jajaabor, it is their constant effort to spread happiness amongst their clients with unexpected pops of quirk, witty details, and a dash of whimsy that draws a smile to their faces.
Prices: $$-$$$
International Shipping: Yes
Customer Service: care@jajaabor.com; +919599212166 (WhatsApp)
Nicobar
Brand Introduction: Rooted in India, and inspired by journeys across the Indian Ocean.
Nicobar is a company that believes in culture as much as commerce, and that journeys are usually as worthy as destinations. These are the stories it tells through its products and through a growing community. The brand blends India’s rich heritage with contemporary design, bridging the gap between East and West. It celebrates the complexity of modern identities, reflecting a global perspective in every creation, with Indianness as an undercurrent and guiding principle.
Every season, Nicobar sets sail on a voyage to create a modern design stamp for India. Its design teams take a journey of inspiration across the Indian Ocean and the ancient trading routes, moving from coast to coast, season after season. The brand has taken design journeys to Sri Lanka, Japan, Bali, Myanmar, China, Thailand, Zanzibar, Madagascar, and along India’s own coastal routes… because at the heart of Nicobar’s design story is a sense of wanderlust.
Nicobar’s material library is a reflection of its commitment to conscious design and deep respect for nature. Every material is thoughtfully selected for its sustainability, renewability, and low environmental impact. Fast-growing bamboo, used both in its raw and fabric forms, is cultivated without chemicals or pesticides, making it a sturdy, renewable resource. Water hyacinth, a weed often discarded, is transformed into beautiful handcrafted pieces, while recycled glass is repurposed into functional, non-biodegradable art. Fabrics like Tencel and Bemberg are derived from wood pulp and cotton linter through closed-loop processes that minimise water, energy use, and waste — offering breathable, biodegradable alternatives to conventional textiles.
Nicobar avoids polyester altogether, focusing instead on certified organic cotton, modal, cupro, and recycled wool. Even their homeware is made with care, using materials like discarded teak roots and banana fibre. Rooted in mindful sourcing, Nicobar’s evolving library of materials supports a gentler, more sustainable way of living. Other initiatives include jewellery pouches that are made from completely biodegradable raw fabric intended for repurposing or e-commerce packaging that uses 85% less plastic than it did at launch.
Prices: $$
International Shipping: Yes
Customer Service: care@nicobar.com; +918588000151 (WhatsApp)
Nikita Mhaisalkar
Brand Introduction: Launched in 2003 with a team of three, Nikita Mhaisalkar has built one of the finest luxury Pret & Demi Couture houses in India and beyond. Starting out as a self-trained designer and later earning an MBA in Entrepreneurship, she has created a label known for its balance of traditional Indian arts and embroidery with a distinctly modern edge.
Each Nikita Mhaisalkar piece is a work of art, handmade at every stage by skilled Karigars (Hindi for craftsmen or artisans). In other words, a reflection of Indian heritage and exceptional craftsmanship. Moreover, Nikita Mhaisalkar is committed to quality, using only the finest materials such as silk, organic hemp, and bamboo handloom fabrics.
Prices: $$-$$$
International Shipping: Yes
Customer Service: contact@nikitamhaisalkar.co.in; +917972209550 (WhatsApp)
Manan
Brand Introduction: Founded by Madhavi Ganeriwalla in 1992, Manan is a 30-year-old clothing and accessories brand built on the core principles of timelessness, sustainability, craftsmanship, and authenticity. Its aesthetic is clean and fuss-free, with natural hues and balanced silhouettes crafted from its unique handwoven fabrics that are specially made for each collection.
As a fabric-forward company, Manan places textiles at the heart of everything it does. Therefore, the fabrics are woven by seasoned weavers across the Indian states of Bihar, Kashmir, and Himachal Pradesh, all known for their local weaving techniques and design traditions.
Equally important to Manan are social responsibility and ethical practices. As an integral part of the organization, Manan‘s artisans are provided stable employment and fair wages. Many have been part of the team for decades, adding their expert opinion to ensure that each fabric they create is a masterpiece. In essence, a Manan piece is made to be cherished forever.
Prices: $$
International Shipping: Yes
Customer Service: info@manandesign.com; +918287307031 (WhatsApp)
References
¹ Number of Instagram posts for #Indowestern, accessed June 17, 2025.
² Average Monthly Google Searches for “Indo Western Dress” between January – December 2024 according to Google Keyword-Planer; accessed January 21, 2025.
³ Number of TikTok posts for #Indowestern, accessed June 17, 2025.
⁴ OC&C. “Doing More with Less.” February 20, 2023. https://www.occstrategy.com/wp-content/uploads/2024/03/05542-occ-ip-us-doing-more-with-less.pdf (accessed November 25, 2024).
