Indo Western Fashion.
A Fusion of India and the West.
What is Indo Western Fashion?
Indo Western fashion is the fusion of modern Western fashion with India’s culture. More precisely, Western silhouettes are combined with India’s unique colors and patterns, natural materials (e.g., Eri silk, linen, heirloom cotton), and centuries-old manufacturing techniques (e.g., hand-block printing, weaving, 3D hand embroidery). This exciting fusion of Indian and Western fashion creates contemporary, unique, and eye-catching looks found nowhere else in the world.
India's Influence on Global Fashion
Western fashion brands have long drawn inspiration from India’s centuries-old fashion heritage. Alexander McQueen’s Fall Winter 2008-09 show at Paris Fashion Week, Hermès’ luxurious Indian sari collection, Chanel’s Paris Bombay Pre-Autumn Winter 2012 line, and Dior’s Fall 2023 runway in Mumbai are just a few examples of India’s enduring influence on Western fashion.
From Niche. To Global Hype.
More and more people across the world are falling in love with Indo Western fashion and sharing it on Instagram, TikTok, YouTube, and Co.
Five Reasons to Buy Indo Western Fashion
Artistic Craftsmanship
Many Indo Western fashion brands use natural materials and centuries-old techniques to make their clothes. Examples are hand-block printing, weaving, and hand embroidery methods like Cross Stitch, Kantha, and Chikankari. This level of craftsmanship is rarely seen in Western fashion.
Endless Variety
Do you like bold prints and patterns? Quiet luxury? Stylish everyday looks? Or natural materials? Indo Western fashion brands offer it all.
Lower Impact
Unlike mass-produced global fashion, many Indo Western brands make their clothes made-to-order. In other words, just for you! This approach reduces the impact on our nature and society. It also avoids adding to the 15 to 45 billion unsold items that are burned or thrown away each year (OC&C 2023).⁴
People First
Many Indo Western fashion brands put people first. They give back by creating jobs, education, and income for their workers and local Indian communities.
Global Access
You can buy Indo Western fashion no matter where you are — and it is easy. Most brands offer English websites, safe payment methods like PayPal, and worldwide shipping from India.
Shop Indo Western Fashion Brands
Discover the top Indo Western fashion brands loved by our community.
References
¹ Number of Instagram posts for #Indowestern, accessed June 17, 2025.
² Average Monthly Google Searches for “Indo Western Dress” between January – December 2024 according to Google Keyword-Planer; accessed January 21, 2025.
³ Number of TikTok posts for #Indowestern, accessed August 26, 2025.
⁴ OC&C. “Doing More with Less.” February 20, 2023. https://www.occstrategy.com/wp-content/uploads/2024/03/05542-occ-ip-us-doing-more-with-less.pdf (accessed November 25, 2024).
Image Copyrights: Matej Simko/Muneeb Malhotra/Anay Chitre/magapls ./Los Muertos Crew/Pexels.